Decoding Cultural Change.

Silent Knowledge is hard to detect but indispensable for Zeitgeist. The opposite of artificial intelligence and yet the lifeblood of innovation.

It’s the difference between reading a recipe and knowing how to cook. It’s personal, earned through experience and deeply rooted in commitment.

A silent partner, your secret sauce of expertise. In a world full of information, it’s what you can’t read up.

In uncertain times Zeitgeist becomes a crucial compass to stay in touch with those around us and to keep up in the ever changing business of relevance.

This kind of knowlegde does not come in books. Its conversational.  If decoded, it becomes the key to a new master skill: Cultural Intelligence.